Ziff Davis is a leading global digital media company operating in the technology, gaming, entertainment and men’s lifestyle verticals. We derived a concept with a focus on technology and gaming with the goal to create a memorable experience for new visitors and employees every day. This concept was brought to life through furniture selection and the design of custom art installations. At the entry, you are greeted with a display of light and color installations with a double-sided dichroic film on glass. This provides privacy and acts as a backdrop for a film studio, as well as being a focal point for the visitor. The main art installation, designed by MAD, consists of 4’x8’ panels which span an approximate 320 feet of what used to be an endless series of white walls. Materials include layers of painted plywood and rubber. This three-dimensional element acts as Wayfinder to meeting spaces.