I am a brand advisor and creative strategist with 20+ years of experience in brand experiences, strategy, and creative direction. After founding an award-winning design studio in Italy, I joined a New York-based high-end design and architecture studio in 2012 where I established and led the design department for five years. Since 2017, I have been based in Milan.
I work directly with start-ups, small and medium-sized enterprises (SME), and established companies. The first part of my work is developing a deep understanding of each brand’s identity, values, and unique positioning in the market. Then I guide the brand toward its specific goals, refine its storytelling techniques, and enhance its reputation. I focus on business growth, strategising collaborations, increasing efficiency, and evolving its business model.
My cross-disciplinary approach has allowed me to work on a wide range of projects, from luxury clients to large corporate accounts, to lead designer teams and create innovative services that have received international awards.
Gruppo Coin, Dailymotion, Fiera di Vicenza, Ferretti Group, Fiora, Fusital, Gili Creations, New York Presbyterian Hospital, New York University, Quorum federal credit union, Romital, Sonus Faber, Valli&Valli, Wally Yachts, Ziff Davis.
+39 335 1209099