I am a brand advisor and creative strategist with 20+ years of experience in brand experiences, strategy, and creative direction. After founding an award-winning design studio in Italy, I joined a New York-based high-end design and architecture studio in 2012 where I established and led the design department for five years. Since 2017, I have been based in Milan.
I work directly with start-ups, small and medium-sized enterprises (SME), and established companies. The first part of my work is developing a deep understanding of each brand’s identity, values, and unique positioning in the market. Then I guide the brand toward its specific goals, refine its storytelling techniques, and enhance its reputation. I focus on business growth, strategising collaborations, increasing efficiency, and evolving its business model.
My cross-disciplinary approach has allowed me to work on a wide range of projects, from luxury clients to large corporate accounts, to lead designer teams and create innovative services that have received international awards.

Selected Clients:
Gruppo Coin, Dailymotion, Fiera di Vicenza, Ferretti Group, Fiora, Fusital, Gili Creations, New York Presbyterian Hospital, New York University, Quorum federal credit union, Romital, Sonus Faber, Valli&Valli, Wally Yachts, Ziff Davis.