Vicenzaoro Dubai

MAD was appointed as lead agency to develop a new branding image for Vicenzaoro Dubai, organized by DV Global Link, a joint-venture between Italian trade fair company Fiera di Vicenza and the Dubai World Trade Centre (DWTC). Defined by a gold and black palette, the VOD brand identity is marked by a symbiotic duality. A universal marker of luxury, the gold evokes feelings of lavishness and opulence, while, at the same time, making reference to raw materials used for fabricating jewelry.