For their anniversary, Wally Yachts was looking to update their brand identity to align with their mission, vision, and values and ensure the brand was consistently communicated across all touchpoints. Our role involved crafting a new brand book and updating the visual identity. In addition, we developed a strategic plan to define the brand’s positioning, messaging, and long-term objectives. The project also involved the creation of a brand guideline and content strategy, which will serve as valuable resources for the internal team.
We also designed a captivating, user-friendly website that not only brought the updated brand identity to life, but also engaged visitors effectively. The goals we were given, involved crafting a straightforward overview of the numerous product variations. Furthermore, the site needed to repurpose existing content effectively.
Client: Ferretti Group S.p.A.